6 TIPOS DE MÍDIA +PROCURADOS PELA PUBLICIDADE

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Descubra os principais tipos de mídia para sua empresa utilizar em uma estratégia de publicidade e como usá-los da melhor forma.

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JORNAL

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RÁDIO

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REVISTA

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OUT OF HOME

[{"selector":"#anim-2827520a-d7a0-47f1-8836-0bdfe7a2b251","keyframes":{"transform":["translate3d(0px, -100%, 0)","translate3d(0px, 0px, 0)"]},"delay":100,"direction":"normal","duration":1700,"easing":"cubic-bezier(0.86, 0, 0.07, 1)","fill":"both"}] [{"selector":"#anim-0431b6f1-921a-4f62-8703-b7aa741efc0e","keyframes":{"transform":["translate3d(0px, 100%, 0)","translate3d(0px, 0px, 0)"]},"delay":100,"direction":"normal","duration":1700,"easing":"cubic-bezier(0.86, 0, 0.07, 1)","fill":"both"}] [{"selector":"#anim-ff3e34d1-d3d6-48b2-9ada-eb1a6b7f5326","keyframes":{"transform":["scale(2)","scale(1)"]},"delay":201,"direction":"normal","duration":1501,"easing":"cubic-bezier(0.77, 0, 0.175, 1)","fill":"both"}] [{"selector":"#anim-7d0cd579-7f4e-4da6-a6d8-0d61477e6356","keyframes":{"transform":["scale(1.15)","scale(1)"]},"delay":100,"direction":"normal","duration":6900,"easing":"linear","fill":"both"}] [{"selector":"#anim-981cd0e9-dc23-450b-9aef-1581ddf91d7d","keyframes":{"transform":["translate3d(-50%, -50%, 0)","translate3d(0px, 0px, 0)"]},"delay":101,"direction":"normal","duration":1401,"easing":"cubic-bezier(0.77, 0, 0.175, 1)","fill":"both"}] [{"selector":"#anim-b6d4e5f8-6d8a-4652-ae5d-577f34559d4b","keyframes":{"transform":["translate3d(100%, 100%, 0)","translate3d(0px, 0px, 0)"]},"delay":100,"direction":"normal","duration":1400,"easing":"cubic-bezier(0.77, 0, 0.175, 1)","fill":"both"}] [{"selector":"#anim-90ff6143-2539-4690-a840-cbe9f17c824b","keyframes":{"transform":["translate3d(-50%, -50%, 0)","translate3d(0px, 0px, 0)"]},"delay":100,"direction":"normal","duration":1400,"easing":"cubic-bezier(0.77, 0, 0.175, 1)","fill":"both"}] [{"selector":"#anim-9de7a8d9-a1fc-493b-aa4e-d1f54a47930d","keyframes":{"transform":["translate3d(0px, -110%, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"direction":"normal","duration":800,"easing":"cubic-bezier(0.19, 1, 0.22, 1)","fill":"both"}] [{"selector":"#anim-adb8b4ea-74c8-4210-9c10-ac7daf81722a","keyframes":{"transform":["translate3d(105%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"direction":"normal","duration":800,"easing":"cubic-bezier(0.23, 1, 0.32, 1)","fill":"both"}] [{"selector":"#anim-2f362f22-4058-45d4-b4de-20783aacdaed","keyframes":{"transform":["translate3d(-40px, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"direction":"normal","duration":801,"easing":"cubic-bezier(0.39, 0.575, 0.565, 1)","fill":"both"}] [{"selector":"#anim-7f264053-00aa-4b29-9ae3-fc502fb76b03","keyframes":[{"transform":"rotateZ(-90deg)"},{"transform":"rotateZ(0deg)"}],"delay":601,"direction":"normal","duration":802,"easing":"cubic-bezier(0.39, 0.575, 0.565, 1)","fill":"both"}] [{"selector":"#anim-d156d113-e3e0-49df-b143-4cfd131ac4bf","keyframes":[{"transform":"rotateZ(-90deg)"},{"transform":"rotateZ(0deg)"}],"delay":0,"direction":"normal","duration":7000,"easing":"linear","fill":"both"}] [{"selector":"#anim-0db75beb-54c3-47d2-9fc8-257fe8d36ecb","keyframes":{"transform":["translate3d(0px, -20px, 0)","translate3d(0px, 0px, 0)"]},"delay":800,"direction":"normal","duration":800,"easing":"cubic-bezier(0.77, 0, 0.175, 1)","fill":"both"}] [{"selector":"#anim-138c145e-14f4-4cd5-8f06-26d761164e35","keyframes":{"opacity":[0,1]},"delay":1101,"direction":"normal","duration":500,"easing":"linear","fill":"both"}] Os investimentos em mídia externa somaram R$3,99 bilhões em 2017 e, assim, os anúncios em mobiliário urbano e outdoors conquistaram o quinto lugar no ranking. VER MAIS

TIPOS DE MÍDIA DIGITAL:

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[{"selector":"#anim-de941ff7-c730-4f7c-9c26-402bc7088da9","keyframes":{"opacity":[0,1]},"delay":500,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-508a715c-1b7f-4c73-bfce-65ebefc4dbbc","keyframes":{"transform":["translate3d(0px, -50px, 0)","translate3d(0px, 0px, 0)"]},"delay":405,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-d54f9def-08bd-4caf-b760-496595dbae18","keyframes":{"opacity":[0,1]},"delay":405,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-189daadc-9eee-4585-bdb2-7e1649008c8e","keyframes":{"transform":["translate3d(0px, -50px, 0)","translate3d(0px, 0px, 0)"]},"delay":405,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-bfd9562a-1c80-43a9-ad2e-f30361d2db28","keyframes":{"opacity":[0,1]},"delay":405,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-3db74393-2042-4af8-ae46-9007384d8cc1","keyframes":{"transform":["translate3d(0px, -50px, 0)","translate3d(0px, 0px, 0)"]},"delay":405,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-211e7696-9668-4aff-88ac-e4c40290f634","keyframes":{"opacity":[0,1]},"delay":405,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-2b2a332f-bf63-435c-ab2b-42ed65f2890a","keyframes":{"transform":["translate3d(0px, -50px, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-4af1cf51-937a-410a-9453-f8f1cf96daab","keyframes":{"opacity":[0,1]},"delay":300,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-757918ad-fe89-4e60-988c-5703fd831b0a","keyframes":{"transform":["translate3d(0px, -50px, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-1903075f-3f74-4970-94fc-c3ff089769b8","keyframes":{"opacity":[0,1]},"delay":300,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-ec3831f5-77d9-4fde-9d7b-e0fcc0f2bd77","keyframes":{"transform":["translate3d(0px, -50px, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-054aefd0-d0b2-420d-bddc-a42b412008f6","keyframes":{"opacity":[0,1]},"delay":300,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-83cf2831-f889-49cd-8757-c409392673ad","keyframes":{"transform":["translate3d(-25px, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":900,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-7719fbf1-bb96-40a9-b138-29d1dab8e0a3","keyframes":{"opacity":[0,1]},"delay":900,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] 3. 2. 1. Veja + sobre cada uma nos próximos web stories

MIDIA PAGA

[{"selector":"#anim-41bf314d-5626-40a3-972f-23d178673019","keyframes":{"transform":["translate3d(0px, -100%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-8a338a3f-0e22-4c61-9de4-b1390c6b3840","keyframes":{"transform":["translate3d(0px, 100%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-d1695e38-7b0b-4bf6-b8a3-d3387f45dd1d","keyframes":{"transform":["scale(2)","scale(1.1)"]},"delay":0,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-0e097a79-3f8d-48ce-b36e-a3de9c3aa218","keyframes":{"transform":["scale(1)","scale(0.91)"]},"delay":1000,"direction":"normal","duration":5000,"easing":"linear","fill":"both"}] [{"selector":"#anim-d7b1761a-ff2e-46ef-8d2d-821ad79517b1","keyframes":{"transform":["translate3d(-100%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-23253a92-2e9e-4b74-b1a1-6f52ecd2fdf7","keyframes":{"transform":["translate3d(100%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-7bd4ace7-0ae3-4656-b5f8-bb08158a32d8","keyframes":{"transform":["translate3d(-10%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-45555605-0a2d-4958-9e15-1e610031a5ea","keyframes":{"opacity":[0,1]},"delay":500,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-5dbcbd21-90e9-45e4-badf-79a27e1d5816","keyframes":{"transform":["translate3d(-15%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":405,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-822b9dfa-d9f1-4f57-b5d2-3547d8280975","keyframes":{"opacity":[0,1]},"delay":405,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-9bbb0e80-a2f5-47aa-9679-a383d5990617","keyframes":{"transform":["translate3d(-25px, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":900,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-75081c16-6e7e-42c1-b849-44d6d174beee","keyframes":{"opacity":[0,1]},"delay":900,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] Como o nome já indica, são as formas de publicidade onde você paga para alguma plataforma anunciar o seu produto em destaque para o público. Os canais mais conhecidos são o Google Ads e o Facebook Ads, braços de publicidade das gigantes de tecnologia. Veja + dicas ao lado

MIDIA GANHA

[{"selector":"#anim-1d3d36b3-8f90-4c99-9276-e26eb4bac74e","keyframes":{"transform":["translate3d(0px, -100%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-2218468f-721d-4c15-b91b-974fe455d7ac","keyframes":{"transform":["translate3d(0px, 100%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-ce66acdd-b034-4606-b1f2-acf5e1909b17","keyframes":{"transform":["scale(2)","scale(1.1)"]},"delay":0,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-b2e11539-bba6-4b2f-aec1-fff9cd83e370","keyframes":{"transform":["scale(1)","scale(0.91)"]},"delay":1000,"direction":"normal","duration":5000,"easing":"linear","fill":"both"}] [{"selector":"#anim-4a412a40-fb91-46a9-84df-28120dd029ec","keyframes":{"transform":["translate3d(-100%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-91b6f86c-fb62-4622-adfe-6762488b7827","keyframes":{"transform":["translate3d(100%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-5a18b4f0-9a74-48b2-8fdc-d03b3dcbc985","keyframes":{"transform":["translate3d(-15%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":405,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-e1b0af0f-f968-409b-b703-0631b3fb65ca","keyframes":{"opacity":[0,1]},"delay":405,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-5d92b05d-4fda-4b86-800c-30ced7ea4679","keyframes":{"transform":["translate3d(-10%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-b5db0a59-c17d-44c8-8ca6-c90291ccec12","keyframes":{"opacity":[0,1]},"delay":500,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-d4071b82-d339-4257-ae69-0d6705d601be","keyframes":{"transform":["translate3d(-25px, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":900,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-52a51693-3415-4862-89d1-8e6f66e371fd","keyframes":{"opacity":[0,1]},"delay":900,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-e13699dc-0421-4257-9505-2fed83ebc9f8","keyframes":{"transform":["translate3d(-100%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-c6934f5c-faa0-44fb-b6ea-7e90cd0d9f32","keyframes":{"transform":["translate3d(100%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] No outro lado da moeda temos a chamada mídia ganha que em tese não custa nada. Entre os tipos de mídia digital , essa é a que trabalha com uma estratégia de publicidade espontânea, ou seja, você não compra a veiculação do anúncio nas plataformas digitais, mas trabalha para que ela naturalmente ganhe destaque. Veja + dicas ao lado

MIDIA PRÓPRIA

[{"selector":"#anim-e873c054-312b-4eb8-9db9-b0be77a5e03a","keyframes":{"transform":["translate3d(0px, -100%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-18abe7ee-b833-4b8d-914b-101a2ce28ac0","keyframes":{"transform":["translate3d(0px, 100%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-bb72e192-54c8-4252-be76-fd7f70a8cc79","keyframes":{"transform":["scale(2)","scale(1.1)"]},"delay":0,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-6ffbe7e9-e9da-40bd-8d07-c6373b6cbe06","keyframes":{"transform":["scale(1)","scale(0.91)"]},"delay":1000,"direction":"normal","duration":5000,"easing":"linear","fill":"both"}] [{"selector":"#anim-80ca0006-5361-4c68-8064-ef5e708a6d69","keyframes":{"transform":["translate3d(-100%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-08c64130-28c2-4c14-8577-c46cb4c0dacf","keyframes":{"transform":["translate3d(100%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-914c0781-ba5c-42b2-9892-379886156795","keyframes":{"transform":["translate3d(-15%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":405,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-ad2e9713-52f4-4cb3-8385-482dc4ea6b9e","keyframes":{"opacity":[0,1]},"delay":405,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-8f350cd9-4f2d-40cb-a3a0-8c3a9cc9c73b","keyframes":{"transform":["translate3d(-10%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-32db9522-fd8a-47ec-bedf-0d76e60a491d","keyframes":{"opacity":[0,1]},"delay":500,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-6581a0b1-907e-417c-8ef9-814df0e7db39","keyframes":{"transform":["translate3d(-25px, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":900,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-c379ca06-dff9-407d-8a91-cf5d79933f01","keyframes":{"opacity":[0,1]},"delay":900,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-daa41d7b-3368-49d5-954f-d453c229dd54","keyframes":{"transform":["translate3d(-100%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-6dcc787d-de21-47a8-808c-61089b7c2f55","keyframes":{"transform":["translate3d(100%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] O terceiro entre os tipos de mídia digital é a chamada mídia própria, que engloba todas as formas de publicidade que estão sob controle da empresa. Por mais que essa mídia se misture com as outras já citadas, o que define de fato é a propriedade do conteúdo gerado e sua administração. Veja + dicas ao lado

ALTERNATIVAS

[{"selector":"#anim-c8c5b5ab-45c3-4dc7-bca5-6425647d4313","keyframes":{"transform":["translate3d(-11%, -56%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"direction":"normal","duration":600,"easing":"cubic-bezier(0.215, 0.61, 0.355, 1)","fill":"both"}] [{"selector":"#anim-d768404a-826d-46c1-a11b-335d724c66e2","keyframes":{"transform":["translate3d(0px, 100%, 0)","translate3d(0px, 0px, 0)"]},"delay":350,"direction":"normal","duration":600,"easing":"cubic-bezier(0.39, 0.575, 0.565, 1)","fill":"both"}] [{"selector":"#anim-6394704a-bd03-4106-80c2-e36eb15a0cf1","keyframes":{"transform":["translate3d(0px, 100%, 0)","translate3d(0px, 0px, 0)"]},"delay":450,"direction":"normal","duration":600,"easing":"cubic-bezier(0.39, 0.575, 0.565, 1)","fill":"both"}] [{"selector":"#anim-8a51d52f-df71-4366-9b0a-0d2ce2699cd1","keyframes":{"transform":["translate3d(0px, 100%, 0)","translate3d(0px, 0px, 0)"]},"delay":550,"direction":"normal","duration":600,"easing":"cubic-bezier(0.39, 0.575, 0.565, 1)","fill":"both"}] [{"selector":"#anim-c8982103-8026-4dd7-99ae-e9e663c033d7","keyframes":{"transform":["translate3d(-10%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-a4c11542-aa2b-4783-a58b-9ed5af969ec1","keyframes":{"opacity":[0,1]},"delay":500,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] Além desses tipos de mídia, o display (anúncios em sites e blogs), search (links patrocinados) e cinema ganharam 3%, 1,7% e 0,4% dos aportes em 2017, respectivamente. É importante notar que , pelo menos os dois primeiros, oferecem custos baixos às empresas.

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[{"selector":"#anim-904c46bf-10ce-402a-b3e4-e4d10799a8da","keyframes":{"transform":["scale(0.05)","scale(1)"]},"delay":101,"direction":"normal","duration":1401,"easing":"cubic-bezier(0.77, 0, 0.175, 1)","fill":"both"}] [{"selector":"#anim-cd44d7a9-2d8f-4300-82c7-5d8f31113e5c","keyframes":{"transform":["translate3d(0px, 100px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"direction":"normal","duration":1400,"easing":"cubic-bezier(0.77, 0, 0.175, 1)","fill":"both"}] [{"selector":"#anim-00c1e265-8408-4658-91ed-a7f81744e43e","keyframes":{"opacity":[0,1]},"delay":700,"direction":"normal","duration":600,"easing":"linear","fill":"both"}] [{"selector":"#anim-56fd76aa-60f6-49d9-9c75-9db72e4a4ce4","keyframes":[{"transform":"scale(1)","offset":0},{"transform":"scale(1.09)","offset":0.33},{"transform":"scale(0.991)","offset":0.66},{"transform":"scale(1)","offset":1}],"delay":0,"duration":600,"easing":"ease-in-out","fill":"both","iterations":1}] [{"selector":"#anim-87b03388-f2b3-441d-a691-344a25c371dc","keyframes":{"opacity":[0,1]},"delay":800,"direction":"normal","duration":600,"easing":"linear","fill":"both"}] [{"selector":"#anim-2c62d628-5828-49db-a9f2-7cfa24458642","keyframes":{"transform":["translate3d(10%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"direction":"reverse","duration":7000,"easing":"linear","fill":"both"}] [{"selector":"#anim-06caba7e-c6a8-4090-bca9-26a447251173","keyframes":[{"transform":"rotateZ(20deg)"},{"transform":"rotateZ(0deg)"}],"delay":0,"direction":"reverse","duration":7000,"easing":"linear","fill":"both"}] [{"selector":"#anim-c7c5cfdb-2c77-4799-95a7-337f63afe5da","keyframes":{"opacity":[0,1]},"delay":300,"direction":"normal","duration":600,"easing":"linear","fill":"both"}] [{"selector":"#anim-e04b9113-e62c-4c09-a6ce-6baccbdc77f1","keyframes":{"transform":["translate3d(0px, 100px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"direction":"normal","duration":1400,"easing":"cubic-bezier(0.77, 0, 0.175, 1)","fill":"both"}] [{"selector":"#anim-676d388e-39e7-4011-b512-2d45d62ba2c0","keyframes":{"opacity":[0,1]},"delay":700,"direction":"normal","duration":600,"easing":"linear","fill":"both"}] [{"selector":"#anim-3d7838a2-3571-417f-8b30-1c78099db08a","keyframes":{"transform":["translate3d(-25px, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":900,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] [{"selector":"#anim-b1f501fc-f793-41d7-8920-1dee0952fd9e","keyframes":{"opacity":[0,1]},"delay":900,"direction":"normal","duration":1000,"easing":"cubic-bezier(0.645, 0.045, 0.355, 1)","fill":"both"}] Outros Web Stories na Próxima tela Veja completo

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